The post-partum cycling journey: Juli's Story

During her pregnancy, Juli continued cycling until just a few days before she gave birth. People told her that once she'd be a mother, everything would change. Her interests would change, she would no longer want to ride for hours or do all the sports she used to do. And they were right: everything changed. Except her love for cycling.

Juli is now three months into this new version of her life. Week by week, she is making her way back to fitness. Getting back on the bike gives Juli the mental and physical strength to keep going. That's what cycling always meant to her. And after all, she is still herself. And still a cyclist.

As cyclists, we have a close relationship to nature and the outdoors. As a brand, we need to acknowledge that producing cycling wear creates a negative impact on the environment and ultimately means consuming the earth’s scarce resources. We take full responsibility for that and try to run our business in a responsible way, aiming to reduce our footprint wherever possible. Our sustainability efforts in a nutshell:

Organic & recycled fabrics

Our performance wear includes products made of recycled fabrics, and we are taking measures to increase the share of recycled fabrics across our product range. For our casual wear, we already use organic and recycled fabrics exclusively.

Responsible production

Our performance wear is 100% produced in Europe. That gives us the best possible control of our supply chain and avoids unnecessary shipment around the globe just to get things into our warehouse.

We only work with manufacturing partners who take responsibility for the environment and society, meaning they are certified in major sustainability and social responsibility standards. As an example, one of our manufacturing partners even uses self-produced solar electricity for its production process.

Reasonable packaging

For our product packaging we use robust zip lock bags, so that returned products can be shipped again without requiring a new product packaging. You can even reuse the zip lock bags for other purposes, such as on flights.

We use biodegradable paper bags for the vast majority of all order shipments.

Returns reduction

To help our customers find the right fit and thus reduce the environmental impact caused by returns, we provide an interactive size guide on our website.

Veloine x reNEW

The Veloine x reNEW project is a new approach to sustainable cycling apparel: Cycling accessories made of leftover materials from our product development process, product samples, returned products with flaws and crash replacements.
We create something entirely new from materials that would otherwise go to waste – handmade, without consuming additional resources or causing major CO2 emission during production.